NEW YORK (AP) — CBS canceled “As the World Turns” on Tuesday, putting the company that coined the phrase “soap operas” out of the business of making daytime dramas for the first time in 76 years.
“As the World Turns” has been on the air since 1956 and televised its 13,661st episode Tuesday. Its last episode will be next September, the network said.
It’s the second daytime drama CBS has canceled in a year, after “Guiding Light.” Both shows were produced by a subsidiary of Procter & Gamble, the company for which the term “soap operas” was created because it used the shows to hawk products like Ivory soap and Duz laundry detergent.
It’s that little souvenir of a colorful year
Which makes me smile inside
So I cynically, cynically say, the world is that way
Surprise, surprise, surprise, surprise, surprise
Here’s where the story ends
Ooh here’s where the story ends